The right information, at the right time, can have a positive impact on your business. When the source of this information is you, your new connection will take notice.
Have you ever been in a store and saw something that you just know someone in your life would love? Our oldest son likes anything related to Mario (the Nintendo character). When I’m shopping and I see a Mario whatever, I think of him.
That’s the kind of mindset you want to have for your business connections. As you are going about your daily business and you come across something that would be of benefit to one of your connections, you want to pass the information along.
Have someone in your network in the health care industry? If you come across an interesting new study related to their line of work, pass it along.
If you come across something that would help a new contact grow their business, let them know. If you’ve got a connection that installs industrial refrigeration equipment and you hear word of a new restaurant coming to town, shoot them an email asking if they’re aware of it.
These little bits of information could lead to larger projects for them. That is what being a resource is all about.