People do business with people, not corporations. When working with sales coaching clients I often find that their sales and marketing collateral takes on too much of a serious tone. People worry that they will be taken less seriously if they show some personality. So it was with great interest I watched the General Motors Superbowl TV commercial last night.
The commercial itself is funny and of course Ford is not to happy about the ad. Their corporate council sent a letter to General Motors stating, “I write to demand that you refrain from running this commercial, immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks.”
As for GM; their response, “We can wait until the world ends, and if we need to, we will apologize.” So the next time you are working on your marketing and sales materials maybe it is time to add a little personality into them.
Love the fact that only the Chevy trucks and Twinkies will survive the end of the world. I would imagine General Motors should be expect a letter from Hostess any day now.