There have been a number of posts out lately, and now a book released, regarding “Marketing Lessons From The Grateful Dead.” I have included a link to a post from Copy Blogger (http://www.copyblogger.com/grateful-dead-content-marketing/).
It is a good article and there is much we can learn from the Grateful Dead in regards to marketing. So I thought I would put together a few lessons that I have learned from other musicians:
It is All About The Story -Harry Chapin
Most artists tried to keep their songs in the 2 to 3½ minute range in the hopes of getting picked up by commercial radio. Harry Chapin seemed to have a hard time keeping a song under 7 minutes because he believed that the song should be as long as it take to tell the story. His master story telling and long format records made Harry a millionaire.
Not Taking Yourself Too Seriously -Barenaked Ladies -
The Barenaked Ladies do something that few bands can do which is make a large stadium feel like a little club. They actively engage the audience. They are funny. They are good musicians. They are great entertainers. They prove that work should be fun and enjoyable. If you don’t enjoy it you should be doing something else.
Figure Out What Your Customers Love and Give Them More -Jimmy Buffet
Margaritaville is not just a song; it is a brand. Jimmy Buffet has realized that if you build it, the shark fin and leis-wearing fans will come. Jimmy Buffet has turned his tropical theme into a business empire including hotels, theme restaurants, frozen food, appliances and an assortment of Margaritaville licensed products.
You can take tips from successful people in any industry and apply them to your own business.
Happy Singing, I mean, Selling!