While explaining Google Adwords to a customer this week, I told him that his goal when writing an ad was to create a slightly better ad than the one he previously used. Sound obvious? There’s more to it. The A-B ad testing methodology is a good way to go about using Adwords. It is a system of testing one ad against another, then refining. If Ad A slightly outperforms Ad B, you remove Ad B and create an Ad C to see if it will perform better than A. You constantly tinker with the better ad, and it pays off. Cool thing is, this just doesn’t apply to Google Adwords – it applies to everything.
I held a webinar this morning called “Using LinkedIn To Generate Sales.” The webinar went better than my practice walk throughs. I am already adjusting my presentation for the next webinar (to be held next week). My goal is to make it slightly better than the first one. Each and every time I will adjust and refine and each one will be slightly better. It is an ongoing process, because there will always be small changes I can make. Sales works exactly the same way. I want each interaction to be slightly better, each sales cycle slightly shorter and my sales presentation slightly smoother. To do this I have to be self-aware, I have to be willing to ask for feedback (and incorporate it), and most importantly, I have to be willing to step out and do the first one. I am okay with the first one not being perfect; but for the next one to be better I have to refine it, practice over and over with the end goal of making it a little better.
If you are interested in joining one of our free webinars, follow the link. I promise this next one will be even better.
Happy Selling
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