In today’s economic climate, Peter Wilkins of Mitsubishi Motors New Zealand figured every little bit helps. And in the spirit of bizarre gift-giving, he launched a marketing plan designed to increase sales of the Mitsubishi Triton — buy a Triton, get a goat. Absolutely free! From the Brisbane Courier-Mail:
Goats improved farm productivity by defending against weeds, were cheaper than toxic sprays, and there was no risk of goat flu affecting the tourism industry, [Wilkins] told NZPA.
“We are aware that three years of drought has severely depleted sheep and beef populations, so what better time to float the goat?”
The free-goat offer extends through July and applies only to Triton purchases. I wonder if the goat is also covered under the warranty?
