Facebook has a reputation as being a huge time-waster, but as a business owner can you afford to ignore a platform that 47.9 percent of Canadians and over 41 percent of Americans use? Among large countries with over 10 million citizens, Canada ranks as the number one nation of Facebook users. Say what you will [...]
Archive for Marketing
Who Decides?
While speaking to a client in a coaching session, we got talking about what makes up his product offerings. I asked him how his product offering compared to his competition? He explained to me with great pride that his service was as good as his much larger competitors. He seemed a little surprised when I [...]
The Right Time
You may remember my prior blog post regarding Domino’s email offers. Their newsletters arrived to my mailbox between 8:34 am and 8:36 am in the morning. What we learned from their bad example is that the last thing a customer is considering over morning coffee is pizza and chicken wings. A simple thing, like not [...]
The Middle Is Missing
The middle is missing. If I was talking about donuts, that would be fine, but I was talking about trying to book a hotel for a business trip. I was on one of the travel websites and I started looking at the reviews. After about ten minutes I gave up, according to one of the [...]
Pizza Anyone?
Every couple of days Dominos pizza sends me an offer. The kids love Dominos, and I have often used their on-line service to order a pizza for pick up on my way home. The Dominos emails are graphically appealing, well written, and they offer specials only for email customers. I have only one problem with [...]
Music’s Marketing Geniuses Can Help Your Business
There have been a number of posts out lately, and now a book released, regarding “Marketing Lessons From The Grateful Dead.” I have included a link to a post from Copy Blogger (http://www.copyblogger.com/grateful-dead-content-marketing/). It is a good article and there is much we can learn from the Grateful Dead in regards to marketing. So I [...]
All In
Yesterday I spoke about dividing your marketing materials in to smaller, more relevant and targeted pieces. The first comment I received on that post was typical of what I often hear. “My customer base is too varied to allow me to divide up my marketing materials like you suggest.” It is tempting to believe that [...]
One Size Fits All
A topic we stress in our sales classes is the importance of aligning your talking points to the prospect’s specific needs and wants. If I am selling Swiss Army Knives, I can make a stronger, more compelling presentation to a prospect if I understand how they will be using the knife and what they hope [...]
Anticipation is Making Me Wait
Using anticipation in your marketing can be very effective…ask Steve Jobs of Apple.
