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Archive for the ‘Marketing’ Category

What Would It Look Like If It Was Invented Today?

What would email look like if it were invented today?  That was the question that Lars and Jens Rasmussen asked themselves and the answer they came up with is Google Wave.  I love this question; and I think it is exactly the right question that everyone should

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Buy a Truck Get A Goat

In today’s economic climate, Peter Wilkins of Mitsubishi Motors New Zealand figured every little bit helps.  And in the spirit of bizarre gift-giving, he launched a marketing plan designed to increase sales of the Mitsubishi Triton — buy a Triton, get a goat.  Absolutely free!  From the

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The #1 Conversion Killer in Your Copy (And How to Beat It)

Great article by Sonia Simone on what makes people almost buy?  What makes them get most of the way there, then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what you have to offer, and yet,

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The Importance of a Filter

I look forward to the moment in my morning when I’ve had my shower and I sit down for breakfast with my first cup of morning coffee. That moment, when I take my first sip, is the point in my day when I realize anew that the

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White Here…Are You Kidding Me?

White Here…Are You Kidding Me?

Those in search of a whiter and brighter smile have a new option: a trip to the mall. Am I the only one who doesn’t get this? While in Texas we saw kiosks in three different malls offering whiter teeth in just 20 minutes with bleaching treatments

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Colin’s Speaking Schedule

Harnessing The Power of LinkedIn
Webinar for the Institute of Professional Bookeepers of Canada
Wednesday May 16th, 2012
11:30 am -12:00 pm (PST)
Social Media Strategy
Canadian Mental Health Association
Tuesday May 21st, 2012
2:00 pm-3:30 pm (PST)

Building Your Business With A Blog

Learn how to use a blog to develop leads and convert them to clients.

Wednesday May 2nd, 2012
10:00 AM PST (1:00 PM EST)
Register