Must Read Marketing Books:
If you want to read some of the best books on marketing, I would look no further than the following:
Positioning:
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition
Differentiate or Die: Survival in Our Era of Killer Competition
Unique Perspective on Marketing
Purple Cow: Transform Your Business by Being Remarkable
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Meatball Sundae: Is Your Marketing out of Sync?
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Getting Your Message Across
Made to Stick: Why Some Ideas Survive and Others Die
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
