Social media strategy – do you have one?
How do you communicate with your prospects and clients?
Should you write a blog?
Do Google Adwords add value and drive business?
Do you know how to maximize the social media options to establish your company as having expertise?
Many companies are lost in the world of social media. If you don’t know a wiki from a webinar; you’ve come to the right place.
All these are important questions, but they are really dealing with tactics, not strategy. It is important to start with strategy and then work on tactics.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu [Chinese General and Author, b.500 BC]
Social Media Strategy First…Social Media Tactics and Tools Later
It is important that you develop a social media strategy before deciding what social media tactics or tools you should use. It is important that your social media strategy will develop sales. Many social media consultants and marketers get focused on the goal of increasing followers, likes, or friends and then hope that the increased eyeballs will result in sales. No matter how much you hope and pray, 5000 of the wrong eyeballs will not result in more sales. You need a social media strategy that is targeted at your ideal target audience and is aligned and integrated with your sales strategy and goals.
Just joining the latest social media trend or trying to add more tools will not help unless you have a sales and social media strategy to tie this work all together. Michael Porter of Harvard University, who specializes in business strategy, said: “The essence of strategy is choosing what not to do.”
The essence of your social media strategy is choosing what you should not do.
We invite you to browse our FREE webinars. They will give you a jump start in growing your knowledge about some of the social media options and determining which ones fit into your sales and social media marketing strategy.
The majority of consumers today search the internet first for product and service information. Ensuring that your company has a credible online presence that builds expertise and reputation is critical.
We can help you establish your company online. We work with many great companies to:
- create a social media strategy,
- create corporate and personal websites,
- build company blogs,
- set-up corporate Facebook, Twitter and LinkedIn presence,
- use Linkedin to develop a networking and prospecting strategy,
- identify the best online advertising options for a business,
- train staff on how to use social media,
- develop custom webinars, and more!
We can help you create a social media strategy that will result in lead generation and, ultimately, new clients!
Click on the link to read Michael Porter’s white paper on strategy and then think about how you can apply it to your social media strategy.